[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.zulpcb.cz\/efektivni-strategie-online-marketingu-co-to-je-a-jak-funguje\/#Article","mainEntityOfPage":"https:\/\/www.zulpcb.cz\/efektivni-strategie-online-marketingu-co-to-je-a-jak-funguje\/","headline":"Efektivn\u00ed strategie online marketingu: co to je a jak funguje?","name":"Efektivn\u00ed strategie online marketingu: co to je a jak funguje?","description":"Dnes se pod\u00edv\u00e1me na velmi d\u016fle\u017eitou v\u011bc pro ka\u017ed\u00e9ho podnikatele. Co to je PPC reklama a jak funguje, jsou z\u00e1kladn\u00ed ot\u00e1zky, kter\u00e9 by si m\u011bl kl\u00e1st ka\u017ed\u00fd, kdo chce z\u00edskat na internetu nov\u00e9, relevantn\u00ed z\u00e1kazn\u00edky. Jak vytvo\u0159it PPC kampa\u0148 nen\u00ed v\u016fbec t\u011b\u017ek\u00e9, ale pro jistotu byste to m\u011bli nechat na odborn\u00edc\u00edch, kte\u0159\u00ed p\u0159esn\u011b v\u011bd\u00ed, co […]","datePublished":"2021-06-05","dateModified":"2023-05-04","author":{"@type":"Person","@id":"https:\/\/www.zulpcb.cz\/author\/#Person","name":"","url":"https:\/\/www.zulpcb.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/c065076eb86551fdb70725c8063acf1b60a8edaed14ed654228c4cba13121c83?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c065076eb86551fdb70725c8063acf1b60a8edaed14ed654228c4cba13121c83?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"zulpcb.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.zulpcb.cz\/wp-content\/uploads\/vyhled%C3%A1v%C3%A1n%C3%AD%20Google%20smartphone_em8NMK.png","url":"https:\/\/www.zulpcb.cz\/wp-content\/uploads\/vyhled%C3%A1v%C3%A1n%C3%AD%20Google%20smartphone_em8NMK.png","height":0,"width":0},"url":"https:\/\/www.zulpcb.cz\/efektivni-strategie-online-marketingu-co-to-je-a-jak-funguje\/","about":["Business"],"wordCount":402,"articleBody":"        Dnes se pod\u00edv\u00e1me na velmi d\u016fle\u017eitou v\u011bc pro ka\u017ed\u00e9ho podnikatele. Co to je PPC reklama a jak funguje, jsou z\u00e1kladn\u00ed ot\u00e1zky, kter\u00e9 by si m\u011bl kl\u00e1st ka\u017ed\u00fd, kdo chce z\u00edskat na internetu nov\u00e9, relevantn\u00ed z\u00e1kazn\u00edky. Jak vytvo\u0159it PPC kampa\u0148 nen\u00ed v\u016fbec t\u011b\u017ek\u00e9, ale pro jistotu byste to m\u011bli nechat na odborn\u00edc\u00edch, kte\u0159\u00ed p\u0159esn\u011b v\u011bd\u00ed, co a jak.  Co to v\u016fbec je? PPC je zkratka z pay-per-click (plat\u00edm za klik). To znamen\u00e1, \u017ee se nap\u0159. ve vyhled\u00e1va\u010di u\u017eivatel\u016fm objev\u00ed va\u0161e reklama spole\u010dn\u011b s jin\u00fdmi. Pokud si zvol\u00ed v\u00e1s a kliknou na odkaz, zaplat\u00edte \u010d\u00e1stku, kterou jste si p\u0159edem stanovili. Zobrazit se p\u0159itom m\u016f\u017ee nejen na vyhled\u00e1va\u010di, ale tak\u00e9 na partnersk\u00fdch webov\u00fdch str\u00e1nk\u00e1ch, soci\u00e1ln\u00edch s\u00edt\u00edch apod. Chcete v\u011bd\u011bt, jak to funguje? Princip je velmi jednoduch\u00fd. Spo\u010d\u00edv\u00e1 v tom, \u017ee neplat\u00edte za samotn\u00e9 zobrazen\u00ed inzer\u00e1tu v online prost\u0159ed\u00ed. Plat\u00edte pouze v p\u0159\u00edpad\u011b, \u017ee u\u017eivatele dostate\u010dn\u011b zaujmete. N\u00e1v\u0161t\u011bva str\u00e1nek je sice zpoplatn\u011bna, ale \u010d\u00e1stku v\u00edte p\u0159edem a m\u016f\u017eete si tak\u00e9 nastavit, kolik jste maxim\u00e1ln\u011b ochotni utratit. V\u00fddaje a n\u00e1vratnost investice tedy m\u00e1te pln\u011b pod kontrolou.  Druhy kampan\u00ed Nej\u010dast\u011bji se zaru\u010den\u011b setk\u00e1te s PPC na vyhled\u00e1va\u010d\u00edch, kter\u00e9 jsou tak\u00e9 hlavn\u00edm m\u00edstem, kam je bude syst\u00e9m zas\u00edlat. Krom\u011b toho ale m\u00e1te k dispozici i jin\u00e9 mo\u017enosti. Velmi obl\u00edben\u00e1 je tak\u00e9 propagace v obsahov\u00e9 s\u00edti. To znamen\u00e1, \u017ee se reklamy zobrazuj\u00ed nap\u0159. v r\u00e1mci zpravodajsk\u00fdch server\u016f, jako je idnes.cz, novinky.cz nebo extra.cz. Zde i jinde si m\u016f\u017eete vybrat, komu se budou zobrazovat, abyste dos\u00e1hli co nejlep\u0161\u00edch v\u00fdsledk\u016f. V p\u0159\u00edpad\u011b, \u017ee prod\u00e1v\u00e1te produkty, m\u016f\u017eete vyu\u017e\u00edt tak\u00e9 Google n\u00e1kupy nebo Produktov\u00e9 inzer\u00e1ty na Seznamu. V ka\u017ed\u00e9m p\u0159\u00edpad\u011b m\u016f\u017eete sm\u011ble t\u011b\u017eit tak\u00e9 z remarketingu a dynamick\u00e9ho marketingu, kter\u00e9 u\u017eivatel\u016fm p\u0159ipom\u00ednaj\u00ed produkty, kter\u00e9 si ji\u017e d\u0159\u00edve prohl\u00ed\u017eeli na va\u0161em webu, ale p\u0159itom nedokon\u010dili proces n\u00e1kupu.                                                                                                                                                                                                                                                                                                                                                                                          3.8\/5 - (9 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Efektivn\u00ed strategie online marketingu: co to je a jak funguje?","item":"https:\/\/www.zulpcb.cz\/efektivni-strategie-online-marketingu-co-to-je-a-jak-funguje\/#breadcrumbitem"}]}]